A Legacy of
Commitment

In 1977, Gene Ratchford founded Southwood Realty with a clear and powerful belief: apartment renters deserve a great place to call home. Guided by his own experiences in real estate—and driven by what he saw lacking in the industry—he set out to raise the standard for multifamily living by prioritizing quality locations, responsive maintenance, and authentic, people-first service. As a hands-on leader and forward-thinking business developer, Gene envisioned more than just housing—he envisioned a better way of doing business and building community. That vision became the foundation of Southwood Realty, a company rooted in integrity, service, and heart.

Now in its second and third generations of family ownership, Southwood Realty proudly carries Gene’s legacy forward. With over 60 years of combined executive experience, the leadership team remains dedicated to helping people love where they live—just as Gene intended. As Southwood looks to the future, it continues to grow while honoring the values and traditions that shaped its past.